Fora has teamed up to transform the historic Pebble Bar, a Midtown townhouse into the Fora Football Club: a 4-story elevated sports bar open for the full tournament. Where a shared love of global culture meets day-to-night programming, from the Group Stage through the Final.
Â
Pebble Bar is one of Rockefeller Center's most beloved cocktail bars. For the tournament, we're taking it over and turning it into something entirely different.
Â
One block from the FIFA Fan Festival at Rockefeller Center. Vintage football jerseys, custom scarves, hats, menu cards, and more.
Â
Dates: June 11 - July 19, 2026
Grab your Fora FC merch here!
Tucked inside a historic Rockefeller Center townhouse, Pebble Bar is one of NYC's most celebrated cocktail destinations, backed by a team of hospitality veterans and celebrity friends including Pete Davidson, Mark Ronson, and Jason Sudeikis. Pebble Bar brought nightlife credibility back to Midtown when it opened, and next month, it will bring together you, your clients, and our team to cheer every goal.
Â
Read more about the story behind it here.
Watch the matches with a bit more space and comfort.
You need a reservation to book a table. You can book via their public link on Resy here.
Â
Table seating for ~35 guests.
Johnny's is Pebble Bar's private event space which is open exclusively to Fora Advisors and Fora Clients starting with the Round of 32.
You will need a reservation and can book a table via our dedicated booking link.
You can book here.Â
Â
60 standing / ~35 seated.Â
What is Fora Football Club?
Fora Football Club is a branded World Cup activation that Fora and Pebble Bar have created together — transforming Pebble Bar's historic Midtown townhouse into a 4-story elevated sports bar for the duration of the 2026 World Cup. Running June 11 through July 19, it's a full day-to-night experience with watch parties, bar specials, limited edition merch, giveaways, and more.
Why is Fora doing this?
The 2026 World Cup is one of the biggest sporting events in history, and New York is one of the host cities. Fora Football Club puts our brand right in the middle of that energy.
It's also a meaningful opportunity for our advisor community. Being able to host clients in a Fora-branded space during a once-in-a-generation event is the kind of experience that deepens relationships.
What are the dates and hours?
Fora Football Club runs June 11 through July 19, 2026, covering the full World Cup tournament from the group stage through the Final. Hours will follow match schedules.
Where is Pebble Bar?
Pebble Bar is located at 22 W 49th St, New York, NY 10111. It's easily accessible by subway (B/D/F/M trains to 47–50 St/Rockefeller Center).
What does the space look like?
Pebble Bar is a historic Midtown townhouse across 3 floors.
-Â Second floor: Standing room bar, 50-60 capacity
- Third floor: Table seating, ~35 guests
- Fourth floor (Johnny's): Private event space, 60 standing / ~35 seated
What kind of programming can I expect?
Day-to-night programming across the full tournament run, including watch parties for every match, bar specials, limited edition Fora Football Club merch, giveaways, and additional surprise programming.Â
What is the 2026 FIFA World Cup?
The 2026 FIFA World Cup is the first-ever 48-team World Cup, hosted jointly by the United States, Canada, and Mexico. It's the biggest edition of the tournament in history, with 104 matches across 16 host cities. New York/New Jersey is one of the premier host cities, with matches taking place at MetLife Stadium — including the Final on July 19, 2026.
When does the tournament run?
The group stage begins June 11, 2026. The Round of 32 follows, progressing through the Round of 16, Quarterfinals, Semifinals, and the Final on July 19 at MetLife Stadium. Fora Football Club is open for the full tournament.
What is the FIFA Fan Festival at Rockefeller Center?
The FIFA Fan Festival is a free, official World Cup fan zone hosted at Rockefeller Center throughout the tournament. It features live match screenings, entertainment, activations, food, and cultural programming. Pebble Bar is one block away — making Fora Football Club a natural extension of that experience for anyone already in the area.
Who can access Fora Football Club?
All three floors are open to the public during the group stage. Starting with the Round of 32, the 4th floor (Johnny's) becomes exclusively reservable by Fora Advisors and their clients via the dedicated booking link.
Do I need a reservation to come watch a group stage match?
No reservation is needed for the 2nd floor. Walk-ins are welcome, just show up. The 3rd floor is reserved seating, which you can book directly through Pebble Bar's Resy link.
How do I reserve the private fourth floor for knockout stage matches?
Starting with the Round of 32, Fora Advisors can reserve Johnny's via our dedicated booking link. Space is limited, so we encourage you to book early once the booking link is live.
Can I book the third floor for multiple matches?
Yes — you can make separate reservations for different matches. We encourage you to plan ahead, as availability will be limited especially for high-demand matches later knockout rounds.
Do my clients need to be booked through Fora to attend?
No. Clients do not need to have a booking through Fora to join you at Fora Football Club. This is a hospitality and relationship-building opportunity — bring whoever you'd like to host.
Is there a cost to attend or to reserve a table?
There is no cover charge to attend Fora Football Club. Guests are responsible for their own food and beverage spend at the bar.Â
Â
How should I think about using this as an advisor?
Fora Football Club is a genuine client entertainment opportunity in one of the most exciting settings NYC will see in years. Hosting a client to watch a World Cup match — in a private space, one block from the FIFA Fan Festival — is a meaningful, memorable touchpoint.
Think about it as a way to deepen existing client relationships, re-engage past clients, or create a natural reason to connect with prospective ones.
Can I invite clients who aren't based in New York?
Absolutely. The World Cup will bring visitors to New York from around the world. If you have clients traveling to NYC for the tournament — or clients who might be visiting the city anyway — this is a perfect touchpoint during their trip.
How many guests can I bring with my reservation?
Reservations work just like booking a table at a restaurant — simply select your party size when you book through the link and we'll get you set up accordingly.
Will there be any materials or talking points to help me explain this to clients?
Yes, shareable assets can be found here.Â
